Colin Parks, Graphic Designer
250.818.1330 • whatsup [at] colinparks [dot] com
Victoria, BC, Canada
2008 Marketing Plan
I've always found annual reports a place where graphic design can really shine. Grids, charts and graphs, loads of typography — I love it. This was my first real crack at one, designing the layout and creating the charts and graphs as required. The coloured squares in the bottom corners were designed as a navigational device, allowing people to quickly find the section they need. If you're wondering about the retro photos, Mayfair's art direction at the time was a call back to the '50s, embracing "old fashioned" quality customer service.
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